Kiwanis members are guided by these key principles:
To give importance to the human and spiritual rather than to the material values of life.
To encourage the daily living of the Golden Rule in all human relationships.
To promote the adoption and the application of higher social, business, and professional standards.
To encourage and be servant leaders.
To build Kiwanis clubs that build last-ing friendships and serve and strengthen local communities.
To cooperate in creating and maintaining that sound public opinion and high idealism which make possible the increase of righteousness, justice, patriotism, and goodwill.